About DVI Lighting - Semi Flush Lighting, Flush Mount Lighting, Outdoor Lighting
The Canadian lighting company, DVI Lighting has a long history in the industry. This company was started in 1968 to help meet the lighting needs of Canadians who mostly purchased their lighting from local businesses. Then in the early 1990's the NAFTA free trade agreement and the upsurge in manufacturing in the Eastern part of the world such as China changed the lighting fixture markets. Small Canadian manufacturers and retailers lost many of the trade protections they had enjoyed in the past. Then in the 1980's and 1990"s the advent of the big box stores further changed the way Canadians shopped for lighting. By 2012, nearly one-half of the Canadian lighting fixture manufacturers had disappeared. Competition from American and overseas imports nearly destroyed the Canadian Lighting Manufacturing Industry.
DVI, A company That Was Able To Change To Survive A Changing Marketplace.
Dominican Ventures became DVI Lighting and was able to change and reinvent itself as needed to stay on top of the Canadian Lighting Marketplace and expand its territory worldwide. Even though the multitude of new big box stores bypassed quality Canadian lighting fixture manufacturers to buy cheaper goods from overseas production and sell them for much less than local manufacturers could, DVI survived. Dominican Ventures had been supplying many lamp parts to other Canadian manufacturers. The company could no longer survive as a supplier of lamp parts to a dying Canadian lighting manufacturing industry. They had to become a manufacturer of the lighting fixtures, themselves. To be competitive, DVI took advantage of buying relationships with Eastern manufacturers such as China to purchase parts for their newly designed lighting fixtures and keep the prices competitive. The name was formally changed to DVI in 1997 to emphasise the different direction the company was taking.
It became apparent that DVI would need to partner with Chinese manufacturers to develop a line of lighting fixtures that could compete in price with the new competition they faced. DVI trained the workers in Chinese manufacturing plants to meet the quality standards they insisted on. In 1999 the first Canadian-designed, Chinese made lighting fixtures hit the markets. The combination of good design, quality workmanship, and competitive pricing succeeded and made DVI a major player in the Canadian marketplace and beyond.
Why Did DVI Survive And Prosper When Others Failed?
DVI was able to survive and grow because it carefully studied the lighting fixture manufacturing and marketplace and adapted to continue to be part of it. It did what it needed to survive, but it did it with careful planning and an eye to continued quality and attractive styling. It took the time to train Chinese companies to make its signature designs properly, not as cheap knockoffs. It continued to have a hands-on relationship with its Chinese partners so that high-quality standards were maintained. DVI's lighting fixtures seem to have more value than the price would indicate. DVI keeps large inventories so orders can be promptly filled. The combination of quality, design, and affordability paired with accessibility has proven to be a winning combination.